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Music can be one of the most challenging elements during the production process. Original footage is not hard to create and Photoshop or AfterEffects can assist in creating one-of-a-kind graphics, but music often times becomes a thorn in the side of smaller production facilities and can even lead to some loose standards when it comes to copyright laws.
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One of the most overlooked aspects in the production process is the final step... archiving and storing a project. If you haven't yet, then you will in the future need to make a change to a project you were certain was all done. Here, I'll walk you through a thorough process for archiving your footage and project files so that you always have to option to go back and make changes.
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A production company's demo reel is one of the most powerful variables in choosing one company over another. A well done demo rell should convey the depth and breadth of a company's ability, featuring prominent work and a range of techniques. A reel with a lot of great content can truly swing a client towards a particular company, but how do you know if the content on the demo reel actually was done by that particular company? |
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Nowadays many people fail to see that there is a level of artistic knowledge and talent associated with video production. They believe that if someone can grasp the fundamental skill set for editing, the technical side of cutting and laying in tracks and effects, then that will suffice. This is killing the industry and leaving few choices for consumers. |
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Editorials 
